Field notes
Field notes on building AI systems.
Practical writing on AI strategy, AEO, operating systems, and brand production. Optimized to be read by humans and cited by AI.
How Are AI Image Generation Tools Being Used for Websites, Marketing, and Social Content?
AI image generation tools are changing website design, marketing, and social content. Learn how ChatGPT, Midjourney, Adobe Firefly, Canva, and other tools fit into creative workflows.
AI BrandingHow Is AI Affecting Branding? What Business Leaders Need to Know
AI is changing branding, content, design, and customer perception. Learn how businesses can protect brand consistency while using AI to move faster.
AI Team CollaborationHow Should Businesses Organize AI Efforts So Teams Can Work Together?
Many companies are using AI individually, but not collaboratively. Learn how to organize AI tools, prompts, workflows, standards, and shared knowledge so teams can work together.
AI ConsultingHow Can a Small Business Use AI? A Practical Guide to Finding Your First AI Opportunity
Most small businesses know AI matters but do not know where to start. Learn how to identify practical AI opportunities in marketing, content, operations, sales, and internal workflows.
AI Operating SystemWhat Is an AI Operating System for Business? How to Organize AI Tools, Prompts, and Workflows
An AI Operating System helps businesses organize AI tools, prompts, workflows, standards, and team collaboration. Learn how it works and why it matters for small and mid-sized companies.
AI ToolsHow Do You Choose the Right AI Tools for Your Business? A Practical Guide for Owners and Marketing Teams
Choosing the right AI tools can be confusing. Learn how businesses should evaluate AI tools for writing, research, design, automation, marketing, team collaboration, and workflow implementation.
AEOHow does SEO work now that everyone uses AI to search?
SEO isn't dead — it's being absorbed into a larger discipline. Here's how AEO, GEO, and AIO actually fit together, and what to do about it as an operator.
Operating SystemStop benchmarking your LLM. Coach it like an athlete.
The teams getting real value from AI aren't the ones running benchmarks. They're the ones putting models in real situations and coaching them through. Here's the playbook.
EcommerceAI checkout is here. What it actually means for ecommerce in 2026.
OpenAI's Commerce APIs let buyers complete purchases inside an AI conversation. Acquisition gets easier — and weak retention gets exposed faster than ever.
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