About
Strategy from someone who has actually shipped the work.
Most people calling themselves “AI consultants” today have been doing this work for eighteen months. Jim has spent twenty years translating new technology into operating systems that businesses actually run on.
Background
Jim Zaslaw is the CEO of ZINC, a digital agency he has led for over two decades, helping hundreds of businesses design, build, and scale digital systems across branding, marketing, and technology. Websites, brands, e-commerce platforms, marketing engines, internal tools — the operating systems businesses actually run on.
What he believes about AI
AI is not a separate discipline. It's the next layer on the same stack. The companies that will get value from AI are the ones whose advisor understands how digital systems are built — not just how to write a prompt.
The gap most teams hit isn't access to tools. It's the absence of structure. The work is to translate fragmented usage into something repeatable, on-brand, and tied to outcomes leadership can articulate.
The relationship to ZINC
Jim Zaslaw Consulting is strategic advisory. ZINC is execution. Most engagements stand on the consulting work alone. When the need goes beyond strategy — a website redesign, brand refresh, advanced integrations, e-commerce — ZINC is right behind it, with twenty years of agency execution capacity ready to deploy.
That continuity is rare. Most AI consultants can't build what they recommend. ZINC can.
When execution is needed
Jim Zaslaw Consulting is strategic advisory. ZINC is execution. When the work calls for a website redesign, brand refresh, advanced integrations, or e-commerce — twenty years of agency execution capacity is right behind it.
Want to talk?
The first conversation is a 60–90 minute working session. Free. No commitment.