I've spent 25 years building what AI is now changing.

Jim Zaslaw is an AI and digital strategy advisor and the CEO of ZINC, a strategy, creative, and technology agency he has led for more than 25 years. He helps owners and leadership teams make practical decisions about AI, websites, brand, content, and operations. Jim Zaslaw Consulting is his advisory practice.

ZINC is the strategy, creative, and technology agency I have led for more than 25 years. ZINC has helped companies build brands, websites, e-commerce platforms, marketing systems, and technology integrations, with more than 300 projects launched. When a consulting engagement needs execution, ZINC is the team that carries it out.

Jim Zaslaw Consulting is my advisory practice, and ZINC is the agency I lead. The consulting side delivers diagnosis, decisions, risk analysis, roadmaps, and ongoing counsel. ZINC delivers execution: brand, design, development, migration, integrations, and support. Many clients only need the advice. When they need execution, ZINC takes it forward without a handoff to a team that was not part of the strategy.

Dispatch is ZINC’s management and governance layer for AI-powered websites. It gives teams one place to review agent-made changes, apply approval and risk rules, see who changed what, monitor the site, and restore a prior version when needed. I recommend it when a company adopts an AI-powered website and it fits. This website is governed by Dispatch.

My AI work is built on more than 25 years of building the systems AI is now changing: brands, websites, e-commerce platforms, marketing systems, and technology integrations. Today I help companies put AI into those systems through team operating systems, AI search visibility, brand asset workflows, and website transitions. This site itself is maintained with AI agents under Dispatch governance.

Through ZINC, I have worked with companies such as Thoma Bravo, Mac Tools, Kroil Oil, Batory Foods, Airlift, Navigator, and Sequel, across more than 300 launched projects. My consulting clients are typically owner-led and mid-market businesses whose leaders want practical AI decisions grounded in how brands, websites, and marketing systems actually get built.

Many AI consultants focus on tools and prompts. My advice comes from more than 25 years of making and implementing the decisions AI now changes: how a company presents itself, how a website is built, how marketing operates, how commerce connects, and how teams use technology. When execution is needed, ZINC can deliver it.

Yes. I lead every engagement directly, from the first assessment through the final recommendations. When the scope moves into brand, design, development, website migration, integrations, or e-commerce, ZINC’s team does that execution with me still involved, so the decisions made in the strategy carry through to delivery.

AI is not a separate department; it is a new operating layer across the business. The companies that get lasting value will not be the ones that adopt the most tools. They will be the ones that make better decisions about where AI belongs, what context it needs, what people must approve, and how the work connects to business outcomes.

The best way is to request an AI and Digital Opportunity Assessment through the contact form at jimzaslaw.com/contact. You can also email jim@jimzaslaw.com or connect on LinkedIn. I review every request and reply within one business day.