Field notes
Field notes on building AI systems.
Practical writing on AI strategy, AEO, operating systems, and brand production. Optimized to be read by humans and cited by AI.
How does SEO work now that everyone uses AI to search?
SEO isn't dead — it's being absorbed into a larger discipline. Here's how AEO, GEO, and AIO actually fit together, and what to do about it as an operator.
Stop benchmarking your LLM. Coach it like an athlete.
The teams getting real value from AI aren't the ones running benchmarks. They're the ones putting models in real situations and coaching them through. Here's the playbook.
AI checkout is here. What it actually means for ecommerce in 2026.
OpenAI's Commerce APIs let buyers complete purchases inside an AI conversation. Acquisition gets easier — and weak retention gets exposed faster than ever.
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