Field notes

Field notes on building AI systems.

Practical writing on AI strategy, AEO, operating systems, and brand production. Optimized to be read by humans and cited by AI.

A fingertip touching a glowing AI button on a translucent search interface beside a document icon — representing search results generated and cited by AI engines instead of traditional rankings.

Featured5 min read

How does SEO work now that everyone uses AI to search?

SEO isn't dead — it's being absorbed into a larger discipline. Here's how AEO, GEO, and AIO actually fit together, and what to do about it as an operator.

AEOVisibilityStrategy

An athlete standing before a wall-sized performance display analyzing his biometrics — representing coaching large language models with the same discipline as elite athletic training.

Operating System

Apr 8, 20265 min read

Stop benchmarking your LLM. Coach it like an athlete.

The teams getting real value from AI aren't the ones running benchmarks. They're the ones putting models in real situations and coaching them through. Here's the playbook.

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A glowing shopping cart speeding past an oversized clock face in streaks of orange light — representing instant, AI-driven checkout compressing the ecommerce purchase journey.

Ecommerce

Mar 25, 20266 min read

AI checkout is here. What it actually means for ecommerce in 2026.

OpenAI's Commerce APIs let buyers complete purchases inside an AI conversation. Acquisition gets easier — and weak retention gets exposed faster than ever.

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